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Chatting Up A Storm - Claudia Cragg


Nov 22, 2013

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Speaking to KGNU's Claudia Cragg in person @INYTLuxury held recently in Singapore Livia Firth (yes, Colin IS her husband) says that girls or young women should wear their clothes thoughtfully, each piece at least 30 times, in the name of 'Sustainability'.

Because of her work with the GCC, Livia Firth was awarded in November 2012 the title of UN Leader of Change Award.

Firth is the brains behind the 'Green Carpet Challenge, a fast moving, dynamic project working to unlock “Sustainable Style” in the fashion industry. Since its creation in 2009, she and the GCC have blazed a trail working with A-list designers pioneering sustainability in brands at the world’s most high profile events. From the Golden Globes and Academy Awards to the Met Ball and Cannes Film Festival, the GCC has collaborated with all the iconic design houses in the world winning widespread critical acclaim and international media attention.

Most recently, with Chopard – one of the world’s largest privately owned luxury jewellery and accessory companies – we launched its journey to sustainable luxury by forging a philanthropic relationship with South America’s most influential mining NGO: the Alliance for Responsible Mining (ARM). 

Previously in September 2012, the GCC created The Green Cut – a unique exhibition pairing eight seminal fashion designers with eight iconic films to create a collection of striking gowns. The exhibition, which saw the British Fashion Council (BFC) and the British Film Institute (BFI) worked together for the first time, opened London Fashion Week and was celebrated at the London Film Festival, before being shown in Harrods. Read more here.

In March 2013, the GCC created the GCC Brand Mark and launched with Gucci a new frontier for sustainable style: the world’s first zero deforestation certified handbag collection from Amazon leather. Read more here.