Feb 14, 2014
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For this week's KGNU programme, 'It's The Economy', Claudia Cragg speaks with Tim Harford. His first book, the global bestseller The Undercover Economist was a sensation – and has gone on to sell well over a million copies worldwide. In it, Harford looked at the world through the eyes of a microeconomist, from the changing cost of a cappuccino to how supermarkets choose to display the products on their shelves. Now, in a world utterly transformed by the global downturn, Harford is back.
In The Undercover Economist Strikes Back, he turns to the wider picture – to macroeconomics – to help us unpick and understand the complexities of major economies – which, he says, putting you (the reader) in the driving seat.
With a word of advice now and then, the Undercover Economist encourages you to run the show. Along the way you’ll discover what happens to inflation when you burn a million pound notes, why even prison camps have recessions and why Coke didn’t change the price of a bottle for seventy years.
According to The New Statesman's Felix Salmon,
“Tim Harford is perhaps the best popular economics writer in the world… his new book is nothing less than the holy grail of popular economics.”